Long before smartphones, wireless internet, and social media platforms existed, auction houses were one of the few community events that involved the buying and selling of goods. People who were looking to buy furniture, paintings, clothing, and other items could look up when an estate sale or collection was being auctioned off and then attend an event in their area. And while there are still many people that attend auctions today, the digital marketplace has rapidly changed how individuals shop around for items that they want.

Convenient Online Marketplaces

The most popular online marketplace that is used to simulate auctions is eBay. With businesses and individuals from all over the world using its services, eBay has gained credibility over the years as being the go-to place for buying and selling goods. From couches to stereos to boats, you can find almost anything that you could want on eBay. And since searching, bidding, and purchasing items are made accessible through its user-friendly software, people of all ages can navigate around the website and participate in the bidding. Similar online marketplaces include eBid and Newegg, which also include a simple interface with easy options to search, sell, and bid as well.

Alternative Forms of Payment

The age of the internet has also led to more alternative methods for online payments. Instead of having to carry cash or a checkbook to an auctioning event, individuals can now pay with online payment processors, such as PayPal. Using PayPal makes it easier to shop online without having to pay any banking fees and has gained popularity in recent years. Other processors include Google Wallet, 2CheckOut, and WePay. And rather than paying for purchases with traditional government printed money, many individuals are also turning to alternative methods of payment, such as Bitcoin.

Convenient At-Home Shopping

Let’s face it, more and more individuals are starting to shop online instead of driving to the store. And with several companies that offer delivery services at low prices, it’s convenient to browse the internet in the comfort of your home rather than stepping out the door. This convenience is causing many brick and mortar businesses, including auction houses, to start their own digital shopping websites to increase sales. And because the internet marketplace isn’t slowing down anytime soon, almost any company can thrive in the digital world of shopping.

Need for Search Engine Optimization

In a world where people turn to the internet for everything, including antiques and collectibles, online visibility is important even for the oldest, most reputable auction houses. Longstanding names like Sotheby’s and Christie’s, some of NYC’s best-known auction houses, are adapting to the digital age through digital acquisitions, online auction platforms, and hiring SEO consultants. Austin SEO agency says this is a smart move, as we move further into the internet age. An article by the NYT revealed that the online sales for auctioned goods are expected to grow 25% each year for the next decade. Investing in a solid SEO strategy will ensure these auction houses are around for years to come.